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THE WINDOW TREATMENT SPECIALISTS

Helping Architects To Conceal Blinds

Architects are trained to find the best solutions for projects and clients. They are always looking for solutions to solve specific needs as well as innovation that will add value for their client. Until recent times, architects have mainly been responsible for shading using exterior products. Indoor blinds and curtains have previously been left to the client to consider later in the project often resulting in fewer options available, surface-mounting of products and often with visible hardware and cords.

The advancement of motorisation and home automation systems is changing this with the need for shading to be considered and provided for in the earliest stages of the design. The result of this is that the option to provide for concealed blinds within the construction becomes incredibly attractive, meaning that architects can future proof homes bringing power and data cable to each window. Final decisions regarding blinds can then be left for the client to pick up when they are ready to focus on it.

 

As a concealment specialist, WindowTreat can provide architects with:

  • Solutions to hide one or multiple blinds in any type of window
  • Future-proofing windows for the option of later installing blinds
  • CAD drawings, design advice and technical support
  • Images and case studies the architect can show their clients
  • Samples showing how concealment solutions work

 

 

2. Controlled Light and Aesthetics

Being involved from the earliest stages enables discussions about the needs for shading, glare control, blackout, privacy, decorating etc. in all rooms of the house. With our expert guidance, the client can be inspired and make informed decisions on combinations of different window covering solutions to create the dream house.

 

Whole house considerations:

  • What are room characteristics such as exposure to the movement of the sun, roof overhangs, neighbours or bypassing people, natural shadings such as trees, or type of windows, gables, doors, and skylights used?
  • What will be the intended use of the different rooms and corresponding needs?
  • What will be the overall style and the individual styles in the different rooms?
  • What control system will be used throughout the house?
  • What preparations can be made in windows where shading products are not considered initially?

 

 

 

3. A Journey Together with A Trustworthy Partner – Best Interest of the Customer Put First

Working with a client and their architect and/or designer throughout the project, specifying and assisting with concealment solutions, builds relationship, establishes trust and brand loyalty. When it is time for product sales, the client already has positive feelings towards a company brand and dedication to purchase from the same company, regardless of competitors’ actions.

 

Considerations when selling concealment solutions:

  • Establish yourself and your business as a trustworthy partner and share your expertise on your webpage and in client interactions.
  • Meet with client, architect, and builder to build a relationship and educate them about products and processes.
  • Provide a quote before sharing detailed custom drawings and project details, aim to get a ‘project commitment’ as architects and builders will require some handholding.
  • Provide a discount if the client orders blind when they order concealment solutions.
  • Consider different options of supply only, guided installation or inhouse installation of concealment solutions.

 

4. Collaborating with Customers, Architects, Builders & AV Companies  

Blinds and AV companies have a lot to benefit from finding local companies with complementary products. Architectural glazing companies, garden room companies and glass window/door providers are obvious examples. They are often considered exceedingly early in-house projects; they often have showrooms demonstrating their products and they frequently get questions about shading and privacy.

Other companies providing recessed or concealed products such as spotlights, speakers or hidden sliding doors should also be considered. The clients, designers, and architects they work with are likely also interested in concealed blinds.

Opportunities to consider:

  • Identify and meet with local companies that could be interested.
  • Consider sharing leads and recommending each other offline and online on social media.
  • If the leads are only one-directional, and the other company is not seeing the benefits, considering commission or other forms of compensation
  • Offer to provide an installation in their showroom and offer them to do the same if you have a showroom.
  • If they provide technical drawings for their products, consider if they could offer drawings that also incorporate your products.
  • Consider showing each other’s products in architect presentations and hosting shared events.

 

This is an amazing solution, but if you are in the midst of a new build or extension, then you have the wonderful opportunity to invest in concealed blinds by building Blindspace boxes into the window structure. Concealed blinds using Blindspace are popular due to their minimalist appearance and clean lines.

Another approach, which incredibly is even more minimalist, is to invest in external rooflight blinds that can’t be seen from inside and offer up to 97 per cent solar heat rejection.

Electric Roof Lantern Blinds can be mains-powered. However, you can click the following links to explore solar-powered roof lantern blinds and battery-powered roof lantern blinds.